Tuesday, June 12, 2007

User generated 'how-to' videos

The number of online how-to's is increasing, and has proven to fill an existing need for those looking online for information, getting good search placement with the major search engines and offering great niche communities for advertisers. Similar to what we’re seeing with the user-generated online video market, those involved with how-to sites are experimenting with a lot of different business models and ways in which to pay content owners.

ExpertVillage operates by presenting “assignments” for experts, which are based on topics that are the most searched on over the web. Experts can create a how-to video and ExpertVillage purchase the rights from the video’s creators. This process will ensure premium content coming through the site, making it of better authority for viewers, though limiting its community capabilities to some extent.

Source credit: Mashable.com

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