Tuesday, June 12, 2007
User Generated Advertising
User generated media has yet another angle for monetization, and it seems to be gaining momentum. Zooppa is a new social network created around the idea of user generated advert creation. The Ital-American start up explains the concept as "we give you a brand, you make an advert, you rate the best ones, and the winner gets paid"
Well known brands that have used this so far include Tom Tom, Havianas and Global Warming. Here is the complete list of winners so far
This is an unique advertising business model, for now that is. Businesses supply advertising briefs - what their product is, who they're targeting, any brand-specific design elements, etc. - and users create advertisements for the company, uploading them for Zooppa users to vote on.
This is an attractive model for people to create revenue from user generated content while the You Tube's of the world figure out their revenue sharing models. For brands it's a cost effective way of seeing what consumers think of the brand, and at at the same time giving immediate feedback on what adverts they relate to the most.
Simple. Cheap. Effective